Learn to earn
Learning Centre
"Constantly think about how you could be doing things better."
- Elon Musk, Investor & Entrepreneur
6 min read
By Lisa Teh

Why you should invest in a CRM software


Business

CRM software is a powerful business tool to add to your arsenal. With this software, you can track every contact you have with each of your clients. You can gain valuable insights from analyzing the data collected in your CRM. This tool is more than just a glorified directory.

WHAT IS CRM SOFTWARE?

CRM software programs exist to help track client interactions and maintain client relations. The acronym stands for customer relationship management. This is a powerful tool to track all of your interactions and data involving past, present, and potential clients. There are many types of CRMs available to manage a multitude of business needs.

This software makes the most out of email marketing. You can create and schedule automated campaigns that contact specific categories of clients. You can use these features to generate sales without dedicating a salesforce to the task. Effortlessly keep your customers in the loop about your latest promotions and events.

WHO NEEDS THIS SOFTWARE?

Anyone with clients needs to utilize CRM software. Service-based businesses, product-based businesses, and everything in between can benefit from having a reliable method of tracking customer interactions. CRM software can be used to track point of sale transactions buying trends, invoices, and more. You can even use a CRM to nurture prospects.

Signs your business needs to use CRM software
  • Customer service complaints have been piling up
  • You’re losing track of leads before you close the sale
  • You need help managing longterm client relationships
  • Your customer data is disorganized and difficult to find
  • You’re not sure how to scale up and move forward
  • It takes your sales team too long to report their data
  • You can’t track your sales teams tasks easily

If you’re coming up short in any of these areas simply adopting a CRM could be the solution you’re looking for. Getting closer to your customers and their buying habits will earn you more sales and deeper relationships. The more you understand your market, the better your position within it becomes. Allow this powerful tool to streamline your business.

FAIR PRICING

The value of a well organized CRM is immeasurable. Understanding why you need this software and what it can do for you does little to demonstrate a fair price for the product. Each software program varies in price. You’ll need to define what is fair for the features your company needs when setting a budget to invest in this tool.

Once you decide exactly what you need, you can compare products. Having an expectation of how much you’ll have to spend to meet your needs is important before you shop. Many products offer free versions of their products with limited features. Don’t hesitate to stick to a simple solution if you don’t need all the bells and whistles.

You can find enterprise-level CRM products around $10 per user, per month. There are many more expensive options on the market totaling thousands of dollars. Know exactly what you need and find a product with those features. There are affordable options at every level.

COMMON FEATURES

Each CRM program is unique and suits a different purpose. They all have their own features and limitations. Thee are some features that are commonly included in these types of programs. These core features you can expect are:

Sales

You want to track as much data related to sales as possible. Look for a program that allows you to track quotes, invoices, and more. You’ll also be able to follow up with contacts about promotions. Track the conversion rate of your special offers to plan future promotions.

Marketing

A great piece of CRM software has a lot of marketing tools built-in. You can expect email pipelines, email marketing tools SMS messaging, and some minor project management capabilities.

Lead Management

Use a CRM to follow up with leads from multiple sources. Sales funnels, site visitor info, and more can all be collected and used to nurture future sales. You can use a CRM to carefully lead potential clients to buy.

Approvals and Workflows

Most CRM software will include tools to help organize tasks and due dates. Use one to quickly approve tasks and track what stage they’re in. Your employees will know what they should be working on, and you’ll see where operations need to be tightened up.

Compatibility

Make sure the CRM you choose is compatible with other software your business relies on. Most have plugins available to work with other programs. If you run a call center, make sure your product is compatible with your autodialer.

WHAT TO LOOK FOR

Knowing what features you need in a CRM will make the selection process easier. You’ll also want to analyze your specific needs. Avoid products that will cause more headaches than solutions. Be sure you know exactly what you want before you make a purchase.

  • Look for a product that’s designed for the scale of your business.
  • Choose a product with adequate technical support.
  • Consider user minimums and maximums.
  • Look for security features to protect your customer’s data.
  • A product your employees can learn to use
  • Total cost that fits into your budget

You want to find the right product for your business at the right price. There’s a CRM out there for every business and every need. Managing client data will feel effortless with the right tool. The right CRM can increase sales and customer satisfaction.

CRM software is a great investment for businesses of any size. No matter what your goals are, a CRM can help. Use this versatile software to take your relationships with your clients to the next level. This is an investment that will pay for itself many times over.

Don’t hesitate to dive into adapting to this tool. You’ll save time and effort while generating more sales. Your past clients will be more likely to return, your current customers will be happier and you’ll build better relationships with your leads. A well-chosen CRM can change the face of a business.

About the author

Lisa

Co-Founder of Lisnic 🌏 Founder of CODI Agency (Digital Marketing)📱
View Profile

Want to know anything else?

We’re an open book so hit us up if we’ve missed anything here or if there’s something else you’d like to know.