Top Rated Marketing Strategy Agencies

A market strategy refers to a business's strategic plan on how to specifically reach their target clients and turn said people into buyers or consumers of their product or services.

A market strategy clearly reflects the value proposition of a brand's products and/or services and relays this information to the public. Having such a strategy in place also defines the demographics of the target audience making them easier to target (how does it feel to be someone's ideal customer?).

A marketing strategy makes use of the components commonly known as the 4Ps -product, place, price, and promotion. When the 4Ps are engineered together to create a successful promotional idea over a certain product, you have what is called a marketing mix.

The marketing mix can be adjusted variably depending on the factors that will make the product or service more saleable. A company should have an effective marketing mix to make sure these products or services appear right in front of their rightful clients or customers.

By thoughtfully combining these 4 factors an effective marketing strategy can be generated.

The good or service being offered- no surprises here. For a product to be effective in the market, it must fulfill a need or the demand of a consumer. It must be compelling enough that a client will exert the energy to purchase it.

A good marketer will always know how to place the product in front of their target consumer. This component describes where a product should be sold and how the products will get there.

Prices should be realistic and must be based on how consumers perceive the product. A wise manufacturer will look for ways to lessen the production cost so that market costs will always be profitable. Hot tip: The production of high-quality goods at a lower price is an edge over competitors.

This includes the effort done related to public relations, advertising, and promotional strategies. Promotion brings the product right to where the consumers and convinces customers that they need it. Effective placement of ads is essential for successful advertisement and promotion.

Here are some of the top methods to get your products in front of your customers:

The most popular social media sites today are Facebook, Twitter, Instagram, and Tik Tok. People use them globally and they are effective ways to raise awareness of certain products or goods.

Most if not all social media sites now have boosted paid advertising where you can get your ads in front of even more people.

Emails are a fantastic way to promote your goods and services with links taking customers back to your online store.

Point of purchase marketing utilises the strategic placement of products or services in supermarkets and retail stores. This is effective in bringing attention-grabbing features to customers and establishing the presence of your brand in the marketplace.

These are marketing strategies that make use of collaboration with other brands that may (or may not) be directly related to one another.

For example, co-branding is often popular between insurance companies and banks as most banks have insurance affiliates that work with them.

Yes, we suppose this is the million-dollar question! First things first, you need to know your target market, that is, the people who you believe need your product. Then study the numbers and get some demographics. What are their online behavior patterns? What do they do for work? How old are they? Once you start answering these questions, writing your ad copy will become much easier. Of course a cheeky freebie or sale never hurts to get people over the line!

Being well versed in the ins and outs of your business will also make your clients trust you and your product. Building a good rapport and relationship with clients strengthens their loyalty to your product and services.

Well…how serious are you about people seeing your business?

$2000-$5000 - starts you off with the bare basics, but you may not necessarily get the eyeballs on your products.

$5000-$10000 - will get you a small amount of advertising and a good set-up for communicating to your database.

$10000-$20000 - now you're talking! This is the time to expand and test which marketing tactics work, leaving some room in the budget for paid advertising.

$20000-$50000 - let's run some consistent marketing campaigns and get serious about search engine optimization (SEO)

$50000-$100000 - Woohoo you're well on the way to gaining strong brand awareness and having consistent and effective campaigns. Make sure you make the most of your loyalty program!