One of the things that most people consider when making a buying decision is the product’s design and appearance. The right product design can help solve the user’s problems, offer aesthetic value, and help build the brand. Lisnic has created a list of the best product designers along with their client ratings and reviews so you can make an informed decision.
Product design is usually defined as a holistic approach of turning an idea into a new product. The entire process involves imagining and creating products that meets the user's needs and addresses their problems.
Ideally, product designing is all about understanding the end-user's problems and using knowledge and creating a product that meets these needs.
Over the years, there has been an increased demand for product designers. A product designer is tasked with overseeing the entire product design process from start to finish.
A product manager is tasked with ensuring the user experience of a product to meet the needs of the end-user. In most cases, a product designer is more like a UX designer, but with a different job title and more technical responsibilities.
Some of the roles of a product designer:
Collaborate with product team members to determine key objectives and outcomes.
Work alongside UX researchers to conduct testing and research.
Facilitate design and UX projects from start to end.
Include UX principles into designs to create a user-friendly product.
Use other design elements to build a product.
Unlike popular belief, product designing involves much more than designing pretty products. Generally speaking, design thinking is the foundation for the product design. For a product designer to be successful, they need to apply design thinking that involves using technology to integrate the needs of the people and business.
They must have a sharp business mind that can visualize, design, and implement solutions with the right users in mind. They also need to know how to test designs, prototype, and evaluate customer's feedback to improve on the product.
This involves how a product is designed to meet the user's need and enhance their interaction and experience.
This is the creation and improvement of the processes in the system. This can involve signing up for email subscription, checking out, and more.
Product designers focus on creating an intuitive and pleasant website to improve the user experience. Therefore, this design generally involves the look, feel, and style of the website or app.
After researching the criteria of the product, you now need to brainstorm the concepts and prototype. This phase involves creating presentations like sketches that clearly outline your business ideas. It comprises of those that generate the ideas and those tasked with implementing the proposed ideas.
The first phase in brainstorming is defining the problem at hand to help solve the user's need. It is also at this point that members from the two groups are selected.
After defining the problem, participants in the brainstorming step propose as many ideas as possible. The second team participants then evaluate the ideas to choose the most viable ones.
Defining a Product
Once the team has selected viable ideas, the next step is to define the product. This means identifying the specific requirements that will facilitate the product's implementation.
Conducting the User Research
The next step of product design is to conduct a user and market research of the product. By conducting user research, you will get better insight into what the users need and this helps you to create an exceptional user experience. This can be done through methods like online surveys, user interviews, and contextual inquiry.
Besides user research, there is also a need to conduct market research to help you design a product with competitive advantage. Usually, business analysts and marketers research the product's longevity, current trends, competitors in the industry, and much more.
Sketching is useful as it helps you select, refine, and edit the main concept. Sketching is especially useful if you are working on a large project with a massive budget.
Before you come up with a final product, you need to create a prototype for testing your hypothesis. Prototyping is also an effective way to demonstrate functionality and the basic appearance of a product.
In this step, you need to review the finished products to understand their requirements in depth. The process of compiling specifications should include information such as costs, responsibilities, and deadlines.
Producing the Factory Samples
You need to develop pre-production samples to give you an insight into what the real user's think about your product. These samples allow you to know whether your product will be attractive and offer functionality to the end user. If you are looking to produce a physical product, these samples will also give you an idea of how much the manufacturing contactor can produce quality goods with the right speed.
Before you implement the product, there is a need to conduct extensive sample testing to determine if the product meets the requirements. By doing the testing early enough, you will be able to identify the flaws, costly mistakes, and inconsistencies. Usually, sample testing should continue until the product meets the requirements and gains positive approval from potential customers.