E-commerce web development involves developing the technicalities of your website to increase users’ shopping experience and boost your business. Unlike a normal website, it includes additional features like design, SSL configurations, payment options, and more. But how do you leverage e-commerce development to transform your site? Lisnic has created a list of the best e-commerce development companies along with their client ratings and reviews so you can make an informed decision.
The e-commerce lifecycle has three stages which every business owner needs to know to ensure efficient development of their online business.
Stage 1 - Start Up & Fast Growth
The first stage focuses on growing and popularising your brand name among potential clients to increase sales and eventually increase profit. This is an important step since you will be selling your products and services in an already competitive market.
Stage 2 - Plateauing Growth or Consolidation
In this second stage of e-commerce development, you need to take the time and reflect on the progress and data. You then need to research strategies that will help you get renewed growth and take your business to the next level. This is crucial because your growth is likely to level off following the early spike of popularising your brand.
Stage 3 - Renewed Growth by Implementing Change
After making strategic changes to your website like introducing new features and platforms, your e-commerce business will experience renewed growth. Just ensure that you constantly realign your business goals with customer trends and be updated on new technology.
There are a lot of benefits that come with e-commerce website development.
Want to sell your products or services internationally? Well, e-commerce development can overcome geographical barriers, allowing you to sell globally.
Meets the Needs of the Customer
Developing an e-commerce website development will help ensure that you meet the needs of your customers.
Optimised for Search Engines
It is possible to increase your site's visibility with e-commerce development. As a result, this will lead to increased traffic and rank in search engine results.
Accurate and Detailed Information
With e-commerce development, you can provide detailed and accurate information to your prospective customers. This helps to enhance their shopping experience.
A benefit of e-commerce development is that it lacks time constraints. This means that it is open 24/7, enabling your customers to access your products and services at any time regardless of the time zones.
Availability of User-Friendly Features
E-commerce web development includes user-friendly features, making it easier for customers to navigate, transact, and place orders. Some of these features include currency support, shopping cart, calculator, and language.
Easy Inventory Management
It increases your business capacity to handle different transactions like stocks, orders, inventory, customer data, and many more. Consequently, this will increase your profits and revenues.
To build or redevelop your e-commerce website, there are several things you need to consider. They include:
Select Your E-commerce Platform
An e-commerce platform is undoubtedly the foundation of any online store and can go a long way in ensuring its success. There are different platforms to choose from including Magento, Shopify, Shift4Shop, BigCommerce, and many more. Of course, the platform you choose will depend on your needs, your target audience, and the volume you expect in the future.
Get a Domain Name
To successfully build an e-commerce website, you need a domain name that will identify your brand. Also known as an URL, your domain is basically your web address that shoppers will use to search your website.
It is highly advisable to get a domain with descriptive keywords connected to your offerings. This will help your customers to easily relate to your brand and it can also help you rank better in search engines. If you already own a domain name, you can have it transferred to your online store builder.
Find the Right Developer
To develop an e-commerce website, you need to find the right e-commerce developer that has the skill to beautifully design your online store brand. Before making a final hiring decision, ensure that you understand the developer's strength, whether they excel in front-end design or back-end design.
You also want to ensure that the developer understands your specific needs and requirements and is willing to meet them. For instance, if your e-commerce solution uses a SaaS platform, you want a developer that specializes in front-end design.
Pick Your E-commerce Theme
Now that you have a platform and have picked a developer, the next step is to choose a theme for your website. A good theme should match your vision, perform well, and be visually appealing. It should also be responsive, load quickly, customizable, and compatible with all browsers.
Customize Your E-commerce Template
You should pick a template that meets your e-commerce website vision and suits your brand. It should have customizable options to ensure that it reflects your brand.
Add Your Products
On the product pages, add your products so that potential customers know what you are offering. You want to pay attention to the product descriptions, product categories, and product images.
Set Up Payment Options
You need to select a payment method that will help your customers close a sale. It should be easy to use for all clients and meet your needs.
Sort Out Your Shipping Settings
It is important to integrate shipping options into your e-commerce platform to ensure that you ship your products to clients with ease. Decide on the shipping fees, carriers, and whether you will ship internationally.
Are you preparing to commence your online store project? Here are tips for undertaking this efficiently.
Perform Keyword Research and Demand Analysis
It is highly recommended that you search words that are related to your products or services. This will help you determine the demand for your products on the internet.
There is no denying that the e-commerce industry is very competitive. Hence, it helps to inspect your competitors to understand their marketing strategies, strengths, and weaknesses. You can then use this information to learn from their mistakes and adopt the best practices.
Plan Your Budget
As part of planning for your e-commerce project, it is imperative to draft your budget. In most cases, the cost set aside for this project will depend on whether you want a professional open-source e-commerce CMS, which is cheaper than a customized online store. The cost can also depend on the features, design, and functionality.
Choose E-commerce CMS
It can be daunting to choose an e-commerce CMS platform with so many options to choose from. With the right CMS platform, it will be easier to create, edit, and publish your digital content regardless of whether you have coding skills or not. Some of the best platforms to choose from include Magento, Shopify, Wix, HubSpot, and more.
Decide Upon a Unique Look or Ready-Made Template
After you have chosen your platform, you need to decide whether you want a ready-made template or a unique website. The former comes with finished themes and is easy to install and less expensive than unique templates.
On the other hand, the latter offers the option to customize your template to meet your unique needs. This can help improve your website's performance and scalability.
Examine Current Design Trends
One way to ensure that you successfully launch your website is by aligning it with the current design trends. You want to find designs that are trending and growing in popularity so you can build a site that attracts potential customers.
Find the Appropriate Development Team
Find and hire a development team that understands your specific needs and goals and is willing to help you achieve them. You want a team that uses the latest technology and has the expertise needed to complete your e-commerce website development.
Make Use Cases
You need to create use cases to set the project scope and allow the end-user to test the website during the design stage. This helps to ensure that you quickly develop a more useable website for your online store.
The cost of developing an e-commerce website depends on the scope of your project, the platform you choose, the number of software developers included, and the time required to complete it. A custom website build can start from as little to $1500-$6000 for an average-sized eCommerce business whereas an enterprise-level custom theme can cost $10,000-$30,000.