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- Elon Musk, Investor & Entrepreneur
6 min read
By Lisa Teh

What is personal branding?


Branding

When you think of a celebrity or influencer, chances are you associate them with the things they are known for. Many celebrities hire PR managers to help them be portrayed to the world as a certain person. A public relations manager helps their client market themselves while maintaining a good reputation for them.

Unfortunately, not all of us have the ability to hire our own personal PR manager, but that doesn’t mean you can’t use personal branding to your advantage.

PERSONAL BRANDING IN A NUTSHELL

Personal branding is the process of marketing yourself in order to help your business or brand. Many people who become influencers or motivational speakers have a brand that they tout to help them get more recognition. This could be anything from having a fitness empire to selling personalized clothing it{“type”:”block”,”srcIndex”:0,”srcClientId”:”9576b880-0e88-4853-aa83-739f87bae249″,”srcRootClientId”:””}ems and more.

Your brand shouldn’t just be something random. For the most part, it’s based off of one particular thing that you’re good at. It’s a way to tell your story while inspiring others or gaining an online reputation.

In order to get started on your personal branding journey, think about what it is you want to say to the world and how you want people to perceive you. Make a list of things you’re good at, and figure out a way to capitalize off of them. Then, you can go from there.

WHAT DO YOU THINK YOUR PERSONAL BRAND IS?

As mentioned earlier, your personal brand is typically based off of something you are good at, or something that has happened to you. Did you overcome adversity and become a success story? Then your brand might be along the lines of a motivational speaker.

Or perhaps you are known for your sense of style and your love of fashion. Your personal brand could revolve around that.

With a personal brand, you have the ability to stand out from others, especially people who may be in the same line of work as you. These days, it’s easy to create a brand thanks to the help of social media. As a result, you have a large amount of control over the way people see you.

HOW DO I GET STARTED ON MY PERSONAL BRAND?

If you’ve decided you want to start molding your personal brand, there are a few tips and tricks that can help you along the way.

The first thing you want to do is start creating and putting out content for the world to see. This can be anything from short video clips, to personal essays and blog posts. This is how people will start getting to know you. Your content works better if people can engage with it.

For example, when you post a photo or video, be sure to caption it with a call to action or a question. This way, your followers will feel like they are actually a part of your life.

Be sure that if you are creating content however, it’s content that people want to see and interact with.

CONSISTENCY IS KEY

Another important thing to keep in mind that you need to be consistent when your start your personal brand. People want to hear from you, so you need to make sure you stay active on all of your social media channels and blogs. The less you post, the more people will begin to lose interest.

If you are running a business, be sure to create a business account so that people have somewhere to go when they want to ask questions about the product or service you are offering.

You also want to make sure that whatever brand you have decided to go with, you have to stick with it. If you start hopping around between brands, you’ll never be able to find your niche.

HAVE A UNIQUE POINT OF VIEW

The age of the internet means that just about anyone can be an influencer. So because of this, it’s important to find something unique about yourself to associate with your brand.

Many large companies have been able to get to where they are because of the fact that they were able to brand and market themselves to stand out from the competition.

Nike for example, has their trademark “Just Do It” logo that encourages people to not give up on their fitness goals. This makes sense for them since they are an athletic wear brand. When people hear “just do it” or see the classic checkmark logo, they immediately associate it with Nike.

BE RELATABLE

Another way to gain a following is to post relatable content. People these days want to feel like they’re not alone, and making your brand as relatable as possible is vital to your success.

Be as honest as you can be when creating your content and you’ll see pretty quickly how much of a positive response you’ll get from it.

KNOW YOUR TARGET AUDIENCE

Once you find your niche, stick with it. Learn who your audience is and cater to those specific interests. This will help you stand out and more and more people with the same interests as you will start looking to you for their desired content.

Again, this goes hand in hand with being consistent. Don’t be all over the place with your content, and stick to what you know.

IN CONCLUSION

As you can see, there’s a lot of work that comes with creating your own personal brand. However, the more work you put into it, the more successful you will be.

Personal branding isn’t just a way to gain popularity. It’s also about sharing your story, helping people feel less alone, and growing your business. Without personal branding, we would all just be walking blobs without any personality, and no one would be able to tell the difference between you and the person next to you.

Your personal brand is a way to be creative with your personality and who you are while encouraging your following to interact with your services or products that you may be selling.

About the author

Lisa

Co-Founder of Lisnic 🌏 Founder of CODI Agency (Digital Marketing)📱
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