Top Rated Logo Agencies

Every business or brand needs a logo. It has always been an important symbol that customers instantly recognise and associate with positive values about you and your products.

When you need a logo there are two ways to go about it, hiring a professional logo designer, or creating your own. You can use graphic design software on a computer for this, or go for one of the many free logo design websites available that work you through the steps. Which is best for you will depend on whether you have any experience in creating graphics before. For most of us who have not, a free logo designer is probably the best option.

These logo designer sites simplify the graphic design process and make it easier and quicker to get a result that you will like. You simply drag and drop the various elements into place, choose colours and add text to create your logo. Whilst this sounds like a walk in the park, you also need to think about what your business or brand stands for and your values. Your logo is like a Tinder profile, its not just what you look like but who you are. So how do you create a logo that will get everyone swiping right?

If you do decide to design your own logo, it is important to get the basics right. A poorly created logo will influence how your business or brand is perceived, after all if you see a design that looks amateur, it is hardly surprising that people will think it is not a professional business.

By following these 5 principles of logo design, you can enjoy a professional looking logo for any business or brand:

In Australia, copyright protection is unregulated, that is, by creating an original logo design, you gain a level of copyright protection automatically. However, to gain complete protection for your business, (this is important because as your business grows, the value of your logo does too), then you need to trademark the logo.

To be eligible to trademark your logo you must:

Trademarks that may have trouble being trademarked are those that:

If you meet all necessary criteria, you can apply for a trademark online. It costs $250 per application, with the trademark lasting for 10 years. You can continue to renew after each 10 years as needed.

Whilst it is possible to do yourself, it often pays to get a professional to do it for you. It's like LinkedIn, who looks a better prospect, the guy with a professional headshot in his header, or the one looming towards you in a dodgy photo taken from a decade old webcam?

There are a number of avenues you can go down when looking for a professional designer, from full-service design agencies to freelancers working through a number of portal sites. Which is right for you will depend on budget and expectations.

This varies dramatically depending on where you are going for the design. You can find freelancers on many sites who will design a logo for as little as $50, but a design agency may ask for $5,000. The difference in quality may not be as wide as the pricing suggests, but whatever your budget, there is a solution out there for you.