Business Listings
Top Rated Media Planning & Buying Companies in Argentina
5 companies | Last Updated: 2/7/2023
Undisclosed
AKO, CABA
Core services
33% Branding
33% Advertising
33% Media Planning & Buying
Undisclosed
AR
Core services
25% Marketing Strategy
25% Advertising
25% Reputation Management
25% Media Planning & Buying
Undisclosed
Rosario, Santa Fe
Core services
33% Branding
33% Advertising
33% Media Planning & Buying
Undisclosed
Martínez, Provincia de Buenos Aires
Core services
33% Digital Strategy
33% Branding
33% Media Planning & Buying
Undisclosed
Rosario, Santa Fe
Core services
33% Advertising
33% Pay Per Click
33% Media Planning & Buying
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Advertising is essential for your business, and media planning and buying services will help you maximise your ad budget by focusing on the right people on the right media at the right time. A professional media planning and buying service streamlines ad campaigns, getting you the most effective ad spots on broadcast or print media, and our media planning and buying service directory includes the very best options available. If you are looking to enhance your advertising campaigns today, find the best media planning and buying agencies on Lisnic.
Common questions
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Promoting your business, product or service covers a wide range of marketing in the modern world. From carefully crafted logos and graphics to professionally written content that engages with your audience and leads them to specific actions, content is king for marketing. This is especially true for digital marketing where consumers are inundated with ads and promotional material at every turn. To stand out in that environment, your marketing needs to be eye-catching and immediately engaging, which is where a media buying agency comes in.
A media buying agency is an accredited and independent full-service ad media agency, who deliver successful advertising campaigns that blend insightful media strategies with new ideas and emerging media. Say again? Basically they develop advertising ideas and bring them to life using the latest technologies- now you're talking.
Advertising is a complex process and knowing which platforms and media type work best for a particular industry or customer demographic is an ongoing challenge. With the expense of ad placement continually rising, getting these choices wrong can be a costly mistake. This is where your media planning and buying agency swoops in wearing the hero cape.
Industry operators primarily conduct media planning and buying activities. These activities include determining the optimal method of promoting client products and services in print or broadcast media and negotiating and purchasing advertising space or time.
Through this they accomplish two things for your business. One, by using their experience and understanding of advertising performance, they help determine the best approach for your campaign, avoiding those costly errors. Two, they have a network of media platform contacts that enable them to negotiate the best price for displaying your ad, whether that be in print publications or broadcast media. In the case of an extensive TV ad campaign, there buying prowess could save significant sums over the course of the project
As you may imagine, getting the right media for any marketing campaign can be a complex process. If you don't have the industry experience yourself, its not only daunting, but extremely time consuming to organise, and can leave you spending way too much only to get poor results. Like getting a haircut, this is one best left to the professionals.
Media planning includes selecting appropriate media and deciding on the scheduling of advertisement. These decisions help the organisation in achieving advertising objectives, i.e., to communicate your message to the target audience and promote sales. With extensive industry experience, a skilled media planning team will know exactly how to engage with your audience as well as when to engage with them to deliver the best results possible.
There is often confusion here, but at its heart, media planning is the creation of an advertising campaign. What form the ads take, what platforms they should feature on and so on. Media buying is the process of creating and then putting those ads onto the broadcast platform or publication for people to see.
In other words, the media planner synthesizes knowledge about the product, message, target audience, and the media landscape. Media buyers are then the folks who get your ads in front of your target audience.
Media buying can seem overwhelming for those new to the industry. To help clients understand, agencies will often explain the three rules that must be followed to enjoy effective media procurement.
- Use the right media
- Run the ad at the right time
- Target the right audience.
The right media means the most effective platform to reach the target audience. Some products or services work well on TV whilst others shine brighter on print media. You wouldn't want the latest computer game ad running on a classical radio station. Matching audience with media type is one of the key services a media buyer can provide your business.
Choosing the right media platform is only part of the process. Just as important is the when. Running ads for kids toys on SBS at 11pm is not going to reach the eyes of eager kids to nag their parents.
All the effort that goes into creating an engaging ad will be wasted if the targeted group are not actually interested in the product or service. Identifying the right demographic to focus on is crucial for success in advertising, and indeed should be the first decision made on the campaign. Your media buyers will help you develop the right demographic profile to obtain the best results from your ad spend.
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