Top Rated PPC Agencies in London United Kingdom

A Pay Per Click (PPC) ad is an online advert that promotes a product or service and takes a viewer to an offer or sales page when clicked. They are called PPC because the advertiser only pays for the ad when someone clicks on the link, no surprises there! If you've already put two and two together, yes, it's a win-win situation! Your business gets an ad in front of more people, but you only pay for those who take an interest.

PPC has been one of the most popular forms of online marketing for many years. Why? They work, it's a cost-effective solution for new businesses to get their name out there and they have a proven track record of success. Are you convinced to consider PPC ads for every future online marketing campaign? I am!

PPC ads are effective because they are contextual (related to the content of the web page being looked at).

So, PPC ads that appear in search results would relate to the search keywords or phrases and PPC ads that appear on websites would relate to the website content. Picture a webpage for DIY projects (you're probably going to get some sneaky ads for arts and crafts).

When you purchase a Pay Per Click (PPC) ad, one of the first steps will be choosing some key words and phrases to associate it with. Wallah! The ad will then be placed on pages that contain one or more of those keywords. Remember that you only pay for the ad when someone clicks on the link, it's like sampling every ice-cream in the store but only paying for the one you like!

Essentially, it's a way of buying visits to your site, rather than attempting to “earn” those visits organically. PPC ads are only put in front of people reading about a related topic, or actively searching for it.

While Pay Per Click (PPC) ads have been around a while, they still represent a new approach to marketing for many businesses.

Here's a few points to consider when choosing 'the one'!

Many marketers swear that Pay Per Click (PPC) ads are the most important part of your campaign. Are they being melodramatic? Well in this case there have been several studies on the effectiveness of PPC advertising and it's a clean sweep! Positive results for campaigns across every niche and industry. Data from Statista even reveals that out of all forms of online marketing, PPC ranks with as much as 20% claiming offers (the highest ROI out of any digital marketing strategy).

Combine this with the cost effectiveness of only paying for those who actively click and it's easy to see why PPC advertising is so popular, (and why it's not a bad idea to include in your marketing efforts).

While the cost of Pay Per Click (PPC) ads vary depending on the keywords and market involved, we've gathered the following stats.

In terms of cost per click, PPC ads can fall between $3 and $25, with average budgets ranging from $2,000 to $8,000+ per month, depending on how many clicks are required to generate the desired sales.

Please tell us you know you can set daily and monthly budgets for any campaign! If you only need 20 clicks per day to generate the sales you need, you can restrict the budget to 20 if you wish.