• Develop and rollout Adore Society, Adore Beauty's first ever loyalty program
• Continue to grow and develop the Adore Society benefits and features
• Manage the email channel and all related KPIs
• Manage & oversee the production and execution of high quality and impact email customer campaign communications
• Manage & oversee the lifecycle marketing communications to increasing levels of relevancy and customer value
• Create, optimise, and evolve retention strategies 
• Partner with other departments to drive personalisation across all marketing channels
• Work closely with IT and Analytics to manage the CRM database, including ongoing DB hygiene and testing /validating new data integrations
• Manage a team of 4 - 2 x Email Coordinators, CRM specialist and Marketing Loyalty Coordinator

•	Marketing strategy, planning and campaign development
•	Agency management – Digital, Creative, Media and PR
•	Loyalty program end to end management – including a comprehensive review and redesign of the program 
•	Corporate planning
•	Stakeholder management
•	Event management
•	Budget management 
•	Activating major supplier campaigns and activations for loyalty members
•	Graduate Accelerator Coach

Marketing Manager July 2016 – June 2017
• Marketing strategy, planning and campaign development
• Agency management – Creative, Media, Digital
• Strategic partnership management – Airport Management and Suppliers (local and global brands) 
• Budget management across Australia and New Zealand
• Working with international luxury brands, global beauty, liquor and technology brands to implement marketing and communications campaigns
• Manage a team of 5 – Marketing Coordinators, Customer Service and Graphic Designer

Loyalty and Digital Manager July 2014 – June 2016 
• Digital strategy and implementation including web development, SEO/SEM and social media
• CX and UX review and delivering improvements with Digital Agency 
• Develop and manage bespoke CRM and CMS systems to inform business direction
• Manage a team of 3 – Customer Service and Social Media  

Loyalty Specialist November 2013 – June 2014
• Drive targeted loyalty and digital strategies 
• Database marketing campaigns
• Customer segmentation, identifying trends and insights 
• Training and implementation of management and staff across the JR network

Loyalty and Retention Manager

‎Let's Talk Loyalty: #108: Australian eCommerce Loyalty with Adore Beauty on Apple Podcasts