•	Establishing and building an agency catering for the needs of the arts and entertainment sector, managing the production of creative campaigns for over 50 major musicals and operas, 10 international festivals and Australia’s leading arts venues. Notable projects and clients include:
Opera Australia, Phantom of the Opera, Arts Centre Melbourne, Sydney Opera House, Sydney Theatre Company, Australian Theatre for Young People (ATYP), and Melbourne Theatre Company.

•	Developing and maintaining relationships with key in-house marketing teams and external marketing agencies across a variety of industries and with diverse goals and objectives.
•	Leading key stakeholder and sponsor partnerships with major arts organisations and events, ensuring desired outcomes
•	are mutually achieved.
•	Management of workflow and traffic through the agency from brief to final output, ensuring maximum productiveness and best practices in all LOBs whilst still ensuring client’s expectations are met.
•	Scoping and coordinating projects to be completed on time and within budgets.
•	Ensuring quality of output by creative team is of the highest standard, providing an environment that inspires high performance and creative vision across all aspects of design.
•	Establish an operating rhythm for the creative team including short-term and long-term priorities on all projects in the studio.
•	Management of creative team engagement including core senior leadership team whilst mentoring individuals for future progression.
•	Preparation and implementation of workforce development, talent management and succession plans. 
•	Analysis of current brands and campaign effectiveness, market trends, consumer needs, and the competitive landscape.
•	Maintain engagement and provide an exceptional people experience.Developing relationships with key outsourced contractors and suppliers, ensuring the content they produce is delivered within agreed timelines and parameters.
•	Annual forecasting and budgeting of agency’s business function.
•	Maintaining relationships with top tier clients and developing connections with prospective clients through industry networks

A new festival incorporating live performances from local and international choirs, chamber groups and soloists at venues across Sydney. The festival was postponed in May 2016 due to the illness of the Executive Director. 

Responsibilities
•	Working with Destination NSW (DNSW), the lead government agency of NSW tourism and major events sector, to develop a large-scale new festival exclusive to Sydney.
•	Developing festival theme ideas with the Artistic Director, ultimately securing 7-figure state government funding through DNSW and 6-figure local government funding from City of Sydney.
•	Developing festival budget with 25 events spanning across Sydney totalling audience capacities of over 50,000 people.
•	Liaising with state and local government stakeholders to successfully manage the needs and requirements of key KPI’s for the festival.
•	Overseeing festival ticketing systems, including coordinating sourcing of online ticketing partners.
•	Recruitment of the senior leadership team, including leveraging existing industry relationships to develop strategic partnerships with highly skilled and experienced talent to supplement the in-house team, such as marketing and communications.
•	Overseeing launch of the festival involving key government representatives, whilst also officiating the launch media event.
•	Providing financial analysis, feedback, and reports to key government stakeholders.


A continuation of the Hobart Baroque Festival which was transferred to Brisbane in 2015. The festival in Brisbane won 13 Helpmann Awards in two years, including Best Opera in two consecutive years.

Responsibilities
•	Developing with Tourism and Events Queensland (TEQ) the relocation of the Baroque Festival to Brisbane, ultimately securing a 6-figure commitment over a 3 year term based on tourism data and detailed strategic planning.
•	Securing the premier arts venue, Queensland Performing Arts Centre (QPAC), as co-presenter of the festival which included provision of key venues and personnel.
•	Securing sponsorship and investment from key stakeholders, including Arts Queensland and the Federal Ministry for the Arts, Brisbane Marketing, Griffith University and Brisbane City Council.
•	Developing a key relationship with Göttingen International Handel Festival to provide cutting edge, world-class productions in Brisbane.
•	Creating and managing a complex budget across 25 programmed events with an audience capacity of approximately 25,000 people.
•	Overseeing all areas of the festival, from key festival team members to managing approvals for all departments involved in the production of the festival.
•	Negotiating with agents and managers, securing both local and leading international artists, whilst ensuring strong community engagement with local artists and industry practitioners.
•	Hosting government and local dignitaries, such as the Governor, federal and state politicians, and Lord Mayor.

Achievements
•	Nominated for 15 Helpmann Awards (national) in two years, winning 9 Awards, including Best Opera for 2015 and 2016.
•	Exceeded visitation KPI’s in 2015, with 24% of attendees from outside of Greater Brisbane (KPI: 20%).

A brand new festival based in Hobart, Tasmania featuring music from the Baroque era, winning 3 Helpmann Awards in its second year. 

Responsibilities
•	Developing concepts for a new festival focusing on increasing tourism visitation and establishing and encouraging community engagement with the arts and broader community.
•	Creating and managing an overarching festival budget across 22 programmed events, and confirming the commitment from arts venues throughout Hobart.
•	Securing 6-figure investment from Events Tasmania for the inaugural event, leading to doubling of state government investment for Year 2.
•	Developing relationships with renowned international arts organisations, such as Royal Opera House in London and The Glimmerglass Festival in New York, to provide world-class productions for the Hobart event.
•	Securing partnerships with key stakeholders essential to success of the festival: Hobart City Council, Museum of New and Old Art (MONA), Arts Tasmania, Brand Tasmania and Destination Southern Tasmania, and the Tasmanian Symphony Orchestra (TSO), plus accommodation and travel partners, including Qantas.
•	Establishment of all departments and key team members of the festival.
•	Negotiating with agents and managers and securing both local and leading international artists, whilst providing opportunities for both local and national young artists.
•	Hosting government and local dignitaries, such as multiple Governors from across Australia, federal and state politicians, and Lord Mayor.

Achievements
•	Nominated for 5 Helpmann Awards (national) in the first two years of the festival, winning first award in 2014 for Best Individual Classical Performance.
•	Exceeded visitation KPI’s, with 28% of attendees from interstate in 2013 (KPI: 15%), and 41% in 2014 (KPI: 22%).

Australasian premiere of Broadway musical, Avenue Q. The production won 5 Helpmann Awards. 

Responsibilities
•	Securing the Australasian rights to the production through Broadway licensor.
•	Overseeing casting, negotiations and securing artists and production crew for the tour.
•	Creating and maintaining a complex budget across a touring production of 6 cities, including managing the transfer of production to each city.
•	Establishment of key accommodation, travel and beverage partnerships.
•	Providing financial analysis, feedback, and reports to key stakeholders, including parent producing company and main investment partner.
•	Leading the core production team, cast, crew, and contracted agencies to ensure solid outcomes with tangible results.
•	Overseeing marketing, communications, ticketing and partnerships for the entire tour.

Achievements
•	Nominated for 8 Helpmann Awards (national), winning 5 Awards for 2010.
•	Nominated for 5 Green Room Awards (Vic), winning 2 Awards for 2009.
•	Nominated for 4 Sydney Theatre Awards (NSW). 

An arena tour in Australia and New Zealand of international tenor Andrea Bocelli. 

Responsibilities
•	Full audit of existing budget and renegotiating deals with existing agreements to maximise budget savings and bring budget closer to realistic return on investment.
•	Full ticketing builds for each arena to ensure maximum revenue at each venue.
•	Providing Mr. Bocelli with options for female solo performing guest artist and ultimately negotiating and securing Ms. Tina Arena for entire tour.
•	Liaising with Mr. Bocelli’s representatives to manage the press junket in Italy with all Australasian TV networks to provide thorough exposure for the concerts.
•	Lead the extensive production management team for all venues, with a core touring team of 40 and local teams in each city.
•	Sourcing and negotiating the involvement of local choirs totalling 80 people in each city.
•	Management of marketing and communications personnel, whilst reporting outcomes to parent producing company and main investment partner.

Associate to internationally renowned American director, writer, actor, comedian, producer and composer, Mr. Mel Brooks. 
			
Responsibilities
•	Supporting Mr. Brooks on the following projects:
-	The New Mel Brooks Musical: Young Frankenstein (Pre-Production, Seattle, Broadway)
-	The New Mel Brooks Musical: Young Frankenstein (Original Broadway Cast Recording)
-	Spaceballs: The Animated Series
-	The Producers (Broadway, Las Vegas, and UK National Tour)
•	Liaising with key stakeholders on all aspects of Mr. Brooks’ business and personal matters, ensuring only important matters required his individual attention. 
•	Reading, researching and reporting to Mr. Brooks potential projects based on his previous works.
•	Preparing and maintaining daily schedules for Mr. Brooks, including travel and accommodation, with appropriate briefing materials for each project ensuring time could be best utilised with re-writes, rehearsals, interviews and production meetings.
•	Liaising with marketing and communications departments on behalf of Mr. Brooks, reporting outcomes on a regular basis.
•	Regularly travelling with Mr. Brooks to majority of his engagements, planning ahead for each individual event including liaising with the team of then Presidential candidate Hillary Clinton to ensure Mr. Brooks was fully prepared to host major campaign rallies.
•	Coordinating and hosting VIP guests of Mr. Brooks when required.