To earn more, you've got to learn more. What you need to know to be better at business.

How to avoid wasting money on marketing

How to avoid wasting money on marketing

New, starry-eyed marketers may daydream about launching a startup with a logo as recognizable as Starbucks, an Instagram following that rivals Kim Kardashian, SEOs that propel their page to the top of Google search results, unparalleled ROI, and an endless line of eager customers. However, marketing teams of both new…

How to start a podcast

How to start a podcast

Podcasting: everyone is doing it; not everyone is doing it well. So here are a few things to know before you join an already crowded pack. Otherwise, it’ll never be more than just you and a couple of friends in a basement HAVE AN IDEA Tough love time: “start a…

Why it’s important to market to Gen-Z

Why it’s important to market to Gen-Z

Gen-Zs are not yet the dominant force in America, but that is set to change over the next decade or two. But unlike many other generations, companies may benefit from marketing to this younger generation sooner rather than later. Let’s break down why it’s important to market to Gen-Z, even…

What is TikTok and how do you know if it’s right for your business?

What is TikTok and how do you know if it’s right for your business?

TikTok is the most recent social media app to make big waves in the economy. Many businesses have already jumped aboard and launched dedicated TikTok marketing campaigns in an attempt to take advantage of the extra reach the app can potentially provide. But how do you know if TikTok is…

How marketing B2B differs from marketing B2C

How marketing B2B differs from marketing B2C

Marketing is critically important for any type of business. But new businesses or freelancers might be confused by the terms “B2B” or “B2C” marketing. Today, let’s break down both types of marketing and examine how they differ from one another. You’ll also learn which you should focus on depending on…

Why you need to invest in your personal brand in business

Why you need to invest in your personal brand in business

Any business needs a ton of investments. Cash, labor, material, and ideas are all huge investments that you have to juggle whether you’re starting up a new venture or trying to keep a current business afloat. But there’s another thing you should consider investing in for your business: your personal…

How do you create content?

How do you create content?

Marketing guru Gary Vaynerchuk once said that no matter what type of business you own, first and foremost you should think of yourself as a media publication. If you aren’t sharing content talking about your product or service offering, or content relating to your personal brand, how will…

How do you grow your account on LinkedIn?

How do you grow your account on LinkedIn?

LinkedIn is the biggest social media platform for business professionals in the world. Nearly 645 million business professionals use LinkedIn to find jobs, keep up to date with the latest business news, grow their networks and establish themselves as thought leaders.1 45% of LinkedIn users are…