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"Constantly think about how you could be doing things better."
- Elon Musk, Investor & Entrepreneur
6 min read
By Nick Bell

How to find your why


When you know your reason why you are tapping into your real purpose. Knowing your reason why means you understand why you do the things you do. But it is more than that. Knowing your reason why gives you the fuel you need to keep going when times are tough. We all get down or off track. When knowing how to find you are why you tap into an unlimited source of the motivational fire.

For many people, their reason why is born out of necessity. Bills have to be paid, there needs to be food on the table, you have to keep a roof over your head; these are all important reasons to get up and go to work in the morning. But this is where most people get sidetracked or confused. The sense of obligation takes the place of their lifelong goals and dreams.

The question becomes one of balance. How can you balance your necessities and obligations with your desire to achieve your dreams and passions? That is where your reason why comes into play. When you have a reason why you will be driven to work harder than you ever have before. It will be a pleasure to do so because you know what the end game looks like.


Why do you work as hard as you do? Why do you work your fingers to the bone every day and stay up late at night to finish your project? Is it something you do to impress someone? Are you trying to make someone proud? Mabey you are working so hard because you want to give your family a better life. Dig around within yourself and ask these questions. Pretty soon you will have a clear understanding of why you do what you do and what your true purpose is in this life.


Your reason why must strike a chord with you. It must have resonance in your soul. If your reason why does not give you goosebumps when you think about it, it may not be a strong enough fuel for your motivational engine. I mean, it is true that with enough discipline you can learn and do anything you want, but your reason why will make discipline a secondary concern. You will be so driven to do the thing that you will not require any more discipline than it takes to get out of bed in the morning. Your reason why should strike a fire in your heart and burn hot.

It cannot be because you want to impress someone or because your loved ones want you to do a certain thing. It cannot be because society says it is the right thing to do. It must be a white-hot fire that propels you to action. In that way, when you are in a slump or a low point comes, you will be able to turn again to your reason why and find the power you need to get back up and get to work.


Before you can find your reason why you will need an objective. What is your goal? What do you want? This is where desire comes into play. Do you want riches? Do you want to love? Fame? Maybe you want a little home on a hillside and a family. That is a worthy desire and a valid goal.

Whatever that goal might be you need to have a clear and definitive visualization of it locked in your mind. It is probably best to set a goal that is just a little out of reach. Something you will have to work for but something that does not seem impossible. It can be very tempting to set a massive goal, but if it is so big that you do not feel, deep down, that you can achieve the goal, you may sabotage your efforts before you even begin. Start small and work your way up.

Now that you have a goal and you can picture it in your mind, imagine how you will feel when you reach that goal. Are you feeling happy, free, secure? Is it a feeling of love or maybe a feeling of accomplishment? What you are doing is examining the thing that is behind your goal and labeling it. It is often found that the thing that drives people to succeed is very often something they have been lacking in their personal lives. Some emotion or desired feeling has driven them to great achievement.

That emotion is the reason why. Think about it. You want to achieve success in a certain area to fulfill some need. A person will struggle a long time to be a professional musician just to receive a sense of love and adoration. A person will work their tail off to be the greatest salesperson in their industry so they can have the freedom to support their family and travel the world. That desire for love and adoration, that desire for freedom, those are the why.

The answer does not have to be complex. It could be as simple as it makes me happy. If you are struggling to understand your reason why or even find it, go back, look at your goal. Is that really what you want? If you reexamine it, you may discover you wanted something else. If that does not help, take a day or two off and come back to this exercise. Sometimes these ideas need to percolate.


Once you have clarity on your goal and a reason why you want to achieve it, you must move forward. Take action on your goal and make the first steps toward reaching it. Tony Robbins says never leave the scene of a decision without taking massive action.

You will find that taking the action will inspire more action. Remember not to bite off more than you can chew and ride the waves of inspiration that will come because of your success. If you follow these steps you will achieve the success you desire.

About the author


Co-Founder of Lisnic.com 🔥 & Founder of 12 digital agencies 🎯
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