LIVE
The ultimate digital collaboration
MAXIMISE
your e-comm sales this holiday season
The top digital and ecommerce tips from Airwallex, First Page and CODI Agency.
November, 2021
Thu 4, 1:00 PM AEDT
GMT+11:00 Melbourne, Australia
Event Details
Ready to optimise your e-comm sales this holiday season? Join Brendan, Lars, Lisa and Christian as they discuss:
  • The best things in life are free.The hottest platforms for organic reach
  • Attracting Audience Attention. Leveraging the power of influencers
  • Advertise or poor tries? Common Google Ad mistakes to avoid
  • Playing smarter not harder. Adding social media hacks to your ad strategy
  • Putting your best foot forward. The paid strategies you should be using
  • Getting your money’s worth. Maximise your Facebook ad spend and save 3% with this immediately actionable hack!
  • Leaving the home turf. Set up for international growth, reduce overhead costs and reach new customers quickly
Panelists / Speakers
Brendan Connaughton
Growth Marketing Lead Airwallex
Lars Maehler
General Manager First Page Hong Kong
Lisa Teh
Founder of CODI Agency, Co-Founder of Lisnic
Christian Knolder
Senior Digital Strategist First Page Australia
About the panel
Brendan Connaughton
Brendan Connaughton is a Growth Marketing Lead at Airwallex, largely responsible for SME customer acquisition & retention outcomes in Australia and supporting new international markets. He is deeply interested in how challenger brands & startups win markets. His superpower is his hands-on expertise across a broad range of channels and ability to drive material impact through his data led approach.

Airwallex has recently raised $200m USD at a $4b valuation as they look to continue to innovate as part of their mission to allow businesses to operate without borders. Prior to Airwallex, Brendan was agency side at one of Australia’s most admired digital agencies, Webprofits, where he helped to lead clients through key stages of their growth journey, such as Aussie Broadband.
Lars Maehler
With more than 10 years of consultative sales experience across 5 countries - Lars has driven in excess of USD 30M in revenues for companies across his diverse background in larger corporates, venture capital, & start ups.

Having established the enterprise digital strategist division of the agency in 2019, he quickly rose through the ranks to digital strategist lead in 2020 - leading the Hong Kong strategist team to a record setting year. He works with clients ranging from Cathay Pacific, EY to McLaren, some of the largest global pharmaceutical companies, insurance companies, local real estate developers & more.

In January 2021 - Lars took up the role of General Manager where he now leads the Hong Kong arm of the First Page operation with a 60+ member team. He continuously strives to serve clients better and relentlessly focuses on internal system improvements, whilst maintaining strategic developments of the agency as a priority.

When Lars isn’t rolling out new initiatives, working with his team across campaigns or studying digital marketing channel developments, he enjoys aquascaping, blasting loud music and drinking Japanese whiskey (sometimes doing all 3 at the same time).
Lisa Teh
Lisa’s claims to fame include:
  • sculling a milkshake with Gary Vaynerchuk and losing. Badly.
  • having a video of her lip syncing to Kourtney Kardashian with her dog go viral on TikTok, and
  • co-founding the world’s sexiest toothpaste brand (101 Lifestyle).
After escaping the world of tax where she started her career working for some of the world’s biggest accounting and legal firms, Lisa decided to do a complete career change, moving into the fast paced world of fashion, working in the marketing department for Witchery, one of Australia’s largest fashion brands.There she discovered a passion for marketing which saw her leave her job and start CODI Agency which specialises in social media management (LinkedIn, Instagram and Facebook), content creation and influencer campaigns. She and the team have worked with some of the world’s biggest companies including San Pellegrino, Intel, Uber Eats, Lenovo and L'Oreal.

Driven by her passion for mentorship and helping others, she co-founded the game-changing online platform Lisnic, which is a site that helps Mentees find Business Mentors. She is also the co-host of the Lisnic podcast where she's interviewed some of the world's top entrepreneurs including Netflix Co-Founder Marc Randolph, Gary Vaynerchuk, Former FBI Hostage Negotiator Chris Voss and Grant Cardone.

She is also the Founder of beauty brand 101 Lifestyle, a natural oral hygiene brand stocked at MECCA, Australia's leading beauty retailer. She is the co-Author of best-selling books Australian Style and Australian Beauty and Co-Founder and Editor of Couturing.com, one of Australia's most popular fashion, beauty and lifestyle media platforms which has been running for over 10 years.

She was named in the 40 Under 40 Most Influential Asian-Australians in 2021 and was a Finalist in the 2021 B&T Women In Media Awards.

She is obsessed with sharing and consuming content, and you can find her on Instagram (@lisateh_) sharing low value content of her outfits and food, and on TikTok (@lisateh), she can’t dance so is still working out what to do here.
Christian Knolder
Christian has over half a decade of experience working with some of the leading digital marketing agencies in Australia. He is passionate about helping businesses grow and taking them to the next level with strategies that exceed their expectations.

As a digital strategist with an accounting/finance background, he offers a unique perspective to companies venturing into digital, also boasting years of digital experience as an account manager in driving ROI and holistic success no matter the industry.
* Airwallex, First Page, CODI Agency and Lisnic will have access to the data of attendees.
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MAXIMISE
your e-comm sales this holiday season
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Presented by
date
Thu 4, 1:00 PM AEDT
GMT+11:00 Melbourne, Australia
LIVE
Speakers
Brendan Connaughton
Growth Marketing Lead Airwallex
Lars Maehler
General Manager First Page Hong Kong
Lisa Teh
Founder of CODI Agency, Co-Founder of Lisnic
Christian Knolder
Senior Digital Strategist First Page Australia

Thought leaders & celebrities share their tactics for success on the Lisnic podcast by Lisa Teh & Nick Bell

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