To earn more, you've got to learn more. What you need to know to be better at business.

Why your business needs a USP and how to find it

Why your business needs a USP and how to find it

A USP or unique selling point/proposition is a business term originally came about in the 1940s and 50s. In a nutshell, it describes what separates a company from all of its major competitors by boiling down all of its advantages and unique aspects to a single selling point. USPs are…

Top tips for managing work/life balance

Top tips for managing work/life balance

Modern workplace culture tends to emphasize how great it is to rack up tons of hours at work. In fact, the proliferation of social media and the level at which we’ve transferred most of our lives to the digital space has made it all too easy to keep working even…

How to be better at sales

How to be better at sales

Being a better salesman or woman is far from easy, as it’s the subject of countless books, guides, seminars, college classes, and more. But all of these resources take tons of time to get through and may not even result in you actually being better at sales. They tend to…

How to get better at negotiating

How to get better at negotiating

Negotiation skills are an important part of any leader’s toolkit. Negotiating is used in every industry and at all levels of business; it’s used when determining salaries between employees or between you and your manager, and it’s used when agreeing on business arrangements between your company and a potential client…

How to get better at handling stress

How to get better at handling stress

There’s no denying that workplace stress is a huge issue, regardless of your industry or profession. Stress is far from just a mental condition; in fact, too much stress can have serious biological ramifications and seriously impact your general health. If you want to both be healthy and enjoy your…

Why you need to get rid of toxic people ASAP

Why you need to get rid of toxic people ASAP

A business is defined by its employees and anyone else who interacts with it. Therefore, it’s a safe assumption to say that a business filled with positive and optimistic people will itself be a positive and helpful company. However, the reverse is also true; toxic people in business can create…

Why it’s important to market to Gen-Z

Why it’s important to market to Gen-Z

Gen-Zs are not yet the dominant force in America, but that is set to change over the next decade or two. But unlike many other generations, companies may benefit from marketing to this younger generation sooner rather than later. Let’s break down why it’s important to market to Gen-Z, even…

What is TikTok and how do you know if it’s right for your business?

What is TikTok and how do you know if it’s right for your business?

TikTok is the most recent social media app to make big waves in the economy. Many businesses have already jumped aboard and launched dedicated TikTok marketing campaigns in an attempt to take advantage of the extra reach the app can potentially provide. But how do you know if TikTok is…

How to be a better manager

How to be a better manager

There’s no doubt that being a manager comes with a lot of responsibility. But many people are asked to jump into managerial shoes and run a division, or even a small team of fellow workers, without any experience. It’s no wonder so many people flounder in their first manager’s position.

How marketing B2B differs from marketing B2C

How marketing B2B differs from marketing B2C

Marketing is critically important for any type of business. But new businesses or freelancers might be confused by the terms “B2B” or “B2C” marketing. Today, let’s break down both types of marketing and examine how they differ from one another. You’ll also learn which you should focus on depending on…

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